Unbridled Creativity
A life-long entertainment industry veteran, Sid began her career as an actress in childhood then began her professional life as a designer (sets, lighting, costumes, & graphics) in high school.
She has toured the world as a Lighting Designer/Director/Master Electrician for acts ranging from Lou Reed to Anthrax & Public Enemy. She was the Art Director for MTV’s Times Square Studios for six years.
A diverse creative force, able to assimilate existing visuals and produce new materials that flow seamlessly based on existing designs, Sid is also able to create themes, campaigns and live event concepts from scratch and weave all aspects of an event into a cohesive experience all bound by a common thread.
From live events, to conferences to television Sid has designed it all. With a history as a lighting designer Sid always considers the impacts of light and what it adds as far as mood and versatility.
SET DESIGN
GRAPHIC DESIGN
Using PhotoShop and Illustrator as well as her hands, Sid designs a wide variety of graphics in whatever style is right for the project. Well versed in composition, art theory and branding Sid's designs are inventive, fun and on target.
Promotional videos, opening modules for live events and awards packages are just some of the works created by Sid. She also enjoys making fan videos for musicians she admires.
VIDEO PRODUCTION
REC